"Brodeur Journalists Survey Identifies Blogs’ Influence on Traditional News Coverage"

By Jerry Johnson: Blogs help journalists set the tone with story ideas, angles and insights.

A survey of U.S. journalists by Brodeur, a unit of Omnicom Group (NYSE: OMC), suggests that blogs are not only having an impact on the speed and availability of news, but also influence the tone and editorial direction of reporting.

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Source: Taking the Blogosphere Seriously, 8 January 2008.