By Tom Kane: Whatever form your rolodex takes, it is time to not only review it for the names of contacts you want to remember during the holidays, but also to work on your referral system. As we approach year-end, it’s a good time to ensure your business development is on track for 2008.
Since referrals (also called word-of-mouth marketing) are so valuable, you don’t want to sit around just waiting and hoping that referrals will occur.
Read complete post Time to Mine Your Rolodex for Referral Sources
Source: Legal Marketing Blog, 8 November 2007. Copyright © 2007, Kane Consulting, Inc.
