"Marketing Lessons from The Sopranos"

By Larry Bodine: Madonn'! Lawyers could learn a marketing lesson or two from Tony Soprano, the mafia Don who has entertained us for 10 years on the TV show, "The Sopranos."  Whether you're in waste management or law, you've got to be a good "earner" for your outfit.  This means bringing in new business and generating revenue reliably. If not, you'll wind up like the 45 partners at Mayer Brown who got terminated, buon' anima.

Read complete post
Source: LawMarketing Blog, 8 April 2007.