"Cancel Your Yellow Pages Ad"

By Larry Bodine: Cancel that #*$%! expensive yellow pages ad. This was the clear advice I gave to attendees at our conference "Developing Your Personal Marketing Plan" in Chicago. I repeated the advice at the Chicago Bar Association technology conference. You now have permission to save yourself a small fortune.

Fewer people are reading the Yellow Pages every day. It's last century's marketing. Instead, they are using the Web to find attorneys. Take the money you save and plow it into your online presence. People now use Google to look up phone numbers, addresses and law firms.

The active link is available at the source site listed below.
Source: LawMarketing Blog, 25 January 2007.